The point is that you have a powerful medium in social influencers because the impact they have on their social audiences is immense, direct and real. So, the 11 areas I like to look at for a marketing strategy revamp are listed as questions below. Your email address will not be published. If not, you can check this blog of ours that highlights the reasons to have a strategy for hotel direct bookings. Email marketing can be used to recreate interest in guests who have stayed with you in the past, in building loyalty with repeat guests, in promoting offers or corporate guests, and what have you! Is your hotel a trendy and innovative urban stop, or a quiet boutique? The first part of an insightful Hotel Marketing video Series, analysing how to create a Digital Marketing Strategy in the Travel Industry. It is true that technological trends don’t necessarily wait for a new year to dawn upon us, before making their grand entrance. Our Marketing Budget Just like we stated earlier, we are set to put aside a good amount of money in the marketing of our hotel. Every time we question the relevance of email marketing for hotels, the data proves us wrong! This means Learn how your comment data is processed. Your email address will not be published. In this article, we are going to share some of the essential marketing strategies for hotel business that would help you stay ahead in this ever-competitive industry. Engage with posts that mention your business, if a visitor or another business mentions you in a post, thank them, like the comment, join the conversation. Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. This is one of the strongest ways of attracting prospective guests and this is what you should aim for. A solid hotel marketing strategy is your roadmap to growth. Where to start when implementing a hotel marketing strategy? Do you cater to couples or corporate warriors, value seekers or luxury travelers? Know them, feed them, talk to them, everything else will follow. An avid Customer Experience enthusiast, she is also passionate about the Travel & Hospitality industry. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. This is particularly true with visual content which portals like Instagram and Snapchat are designed to share. 10 Hotel Digital Marketing Strategies for 2020 - the top ten tips and tactics for hotels looking to maximise their digital marketing activities in 2020 Image 2 - Typical user journey originating from Google / other search With planning, prioritizing, personalizing and consistency you can navigate through the ever-changing landscape with great success. 97% Of You Will Ignore This 2019 Internet Marketing Strategy Guaranteed. Get as creative as you want with the collaboration campaign and you could either vlog about it, get a photoshoot scheduled with the influencer posing at your property, invite them to come to stay at your property for free so they can review it for their audiences – whatever works for you and the influencer! Put up signs, on tables, at the front desk, in rooms inviting people to like your establishment or post pictures. This is the first impression you will make on a potential guest, make it memorable and usable. © 2020 | Texas Hotel & Lodging Association. Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing. The hotel chain has seen an incredible gain in traffic since they joined Pinterest as a part of their hotel social media marketing strategy. Marketing planning is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. We’ve outlined 11 hotel marketing ideas that should be included in your strategic plan. Stay on top of events, festivals and seasonal activities from fishing to fall foliage viewing and consider engaging with other travel operators for cross-promotional opportunities. Facebook users regularly ask for travel recommendations through social media and usually get a lot of responses. While this might seem like common sense, technologies change fast and your web presence needs constant maintenance. Include imagery of engaging scenery, architecture or nearby attractions. That’s one of the reasons why hoteliers in over 100 countries trust Hotelogix for streamlining hotel operations and growing their hospitality business. The product strategy and mix in Expedia marketing strategy can be explained as follows: Expedia is one of the leading travel portals which offers flight bookings, holidays, hotels etc. 85% of travelers use mobile devices to book travel activities. A video about your property posted to YouTube or Facebook will not only appeal to younger demographics but will improve your Google rankings. Invite contacts and friends. Apart from working with some of India’s leading media houses, she has also worked as a French language translator. Article - 5 Hotel Marketing Strategies For 2020 - Hotel marketing has changed and is more complex than ever before. Here is the Marketing mix of Ibis Hotel which is a subsidiary of its owner company Accor Hotels. You can reach out to her at [email protected]. Everything is going mobile, from booking to check-ins to room access to restaurant, event or service recommendations, and reservations to hotel and travel reviews. Ibis Hotels deals in Hospitality and Tourism. Of course, promote your top-rated room service or beautiful infinity pool, but also highlight what’s great about your area. A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing strategy and way that they could diversify their approach. With planning, prioritizing, personalizing and consistency you can navigate through the ever-changing landscape with great success. 74% of travelers use social media while on vacation. It is fundamental to gain exposure and it can be done in multiple ways. It uses a differentiating strategy to make it promising for its customers.With its various brand offering Hilton positions itself in diver… The current climate of offline and online opportunities can make this task feel overwhelming. Videos are by far the most viewed items on Facebook and can do a lot to enhance your brand and engage potential guests. How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel. Digital strategy for hotels Get the focus you need to create your hotel’s 2019 digital marketing plan and budget. It helps to source varied perspectives because your marketing team may not always look at things the way your guests do! Supercharge your hotel's marketing strategy and boost direct bookings fast with the 26 tips and ideas in our extremely popular Hotel Marketing Guide. Over the year the revenue generated through this channel has grown by 22% .” You can gain independence from old channels and reach your ideal guests. (Source). Technology upgrades need to be at the top of the list for hotel marketing. Word of mouth marketing will always be one of the easiest and most effective ways of marketing, because it is genuine. But the big game-changer for marketing is mobile technology. This presents significant opportunities for hotels to capture the attention of potential guests. Don’t let negative reviews or comments go unanswered if at all possible. Having a brand account on Instagram can help potential guests get a virtual feel of your property. More and more people are finding the hotels they stay in through Instagram and Facebook. Find how to implement a digital marketing strategy for your hotel in 2019. Also consider proximity marketing or geo-based targeted advertising to send targeted information based on location directly to mobile phones to guests that have expressed interest in mobile alerts. Although there are differences, we can learn a great deal from SARS in terms of speed and length of the recovery process. Save my name, email, and website in this browser for the next time I comment. Grow your business today through promotion to over 200,000 industry leaders globally. 4. One hundred years ago this month, Conrad Hilton bought the Mobley Hotel in … Planning marketing strategies is vital to increase business sales and return guests to your hotel. There is a ton of other studies that indicate the efficacy of emails in specific business goals. Article - Top 5 Hotel Marketing Strategies For 2019 - It is true that technological trends don t necessarily wait for a new year to dawn upon us, before making their grand entrance. This site uses Akismet to reduce spam. Test your site regularly on different types of mobile devices, Make sure users don’t have to pinch, scroll or zoom to see important information, Make sure ‘click-to-call’ functionality is enabled, Make sure Google Maps is integrated into your site so guests can find you, Include an easily accessible search bar and date calendar. This is one of the least explored but most effective marketing strategies for hotel businesses. Open up your contact list and ask them to like your Facebook page or Follow you on Instagram. Having a brand account on Instagram can help potential guests get a virtual feel of your property. Like it or not, social media is an important part of the everyday lives of consumers. Let us find out why. From proximity marketing or age/gender/geo-based targeted ads to throttling time-sensitive in-app notifications to encourage impulse buying, one can do wonders in marketing hotels using mobile technology. Groups like wedding planners or even chambers of commerce could also help you gain exposure and promote you to new customers. This is particularly true in the case of visual content. How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? – Sell (customer acquisition targets) – Serve (customer satisfaction targets) And we urge you to try it out before your competitors beat you at it! Hotel marketing strategy is the vision set by a marketing team that determines the tactics, branding, and messaging that will be used to attract customers. Your website should be as clean and inviting as your hotel. Most hoteliers understand the importance of marketing and the need for an actionable strategy, but prioritizing your efforts and implementing your plan can be challenging. This not only helps reduce your marketing expenses, but also increase your chances of building online credibility and image. Consider offering awards and incentives to guests who make fun or quirky videos of your hotel and post them to social media. More and more people find hotels and plan their travel based on what they’ve seen on Instagram and Facebook. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. Here is a list of suggestions: Host some events to help market and increase visibility for your hotel. Check this out. Email marketing is one of the most viable, cost-effective methods for reaching guests and increasing direct bookings. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. 2) Use social media to improve your hotel marketing Social media is indispensable when it comes to hotel marketing. Email marketing can recreate interest with previous guests, build loyalty with repeat guests, promote offers to corporate guests, and much more. I know you are tempted to question the relevance of email marketing so far as hotel marketing plans are concerned. Traffic gains include a 1,000% increase in daily average visitors from Pinterest and a 1,700% increase in daily average … The impact these packages have on driving extra bookings or boosting revenue will depend on three key factors: And innovative urban stop, or a quiet boutique operations and growing their hospitality.... Of hotel are you marketing, because it is fundamental to gain and... But with consistent efforts, and much more most personalized service for corporate! 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